The cable industry is getting more support for its Advanced Advertising Media Project (AAMP), which is focused on driving media buyers to video-on-demand advertising. AAMP said ABC, NBCUniversal, Intel, and cable marketing association CTAM joined its research initiative.
It announced several other members in March, including the A&E Television Networks, VOD technology firm BlackArrow, CBS, Comcast Corp., Digitas, Discovery Communications, Horizon Media, NDS and Rainbow Media.
North America